It’s funny the way things work sometimes. You might want one thing, but end up with another. Well when life gives you lemons, make lemonade right? I suppose you could also just eat the lemons straight up, I think the point is that you should use those lemons!
2D Is a photography company, hence the name “2D Photography Inc.”. Still, we’ve been diversifying more and more lately, and in all honesty it’s been really fun. I don’t know where it will go, or how long we’ll keep it up for, or if we’ll convert business all together, but we’ve started to become an Advertising agency at this point. We’ve also been hired for more and more video projects as the web becomes more video friendly. It’s not something I would have expected a year ago, but hey, lemons. I guess as long as I’m able to continue to use my creativity, I’m happy. If you asked me two years ago if I wanted to get into film or video I would have quickly said no. Various video equipment purchases later, I’m going to have to say yes with an exclamation mark!
I’ve sort of just been “going with the flow” but looking back at the recent past, I’ve had a lot of fun with the video and I think it’s something we’re going to continue to do for a while. It’s totally new for me, in fact just a few months ago I had zero experience in it, but I’m very eager to keep learning. Most recently we’ve been hired to do entire campaigns from creative to production which has been really fun and not something we’ve advertised as an option for our potential clients. Part of me wonders if I need to replace the sign on the front of the studio to say “2D Advertising” but then that’s not a very creative name, so I think I’ll hold off for now ;).
If life is giving you lemons, make your lemonade, and then send a glass my way, I’d love to hear how you’ve been spreading your wings!