Archive for December, 2010

Season’s Greetings to All!

Wednesday, December 15th, 2010

Hey Everyone,

So it’s that wonderful time of year again and we thought we’d share our best wishes in our new favourite way, a video of course! I’ll stop here and let you guys just watch it for yourselves :)

And I’ve decided to toss a rewind everyone’s way by including last year’s season’s greetings below as well. Funny how much has changed, I think I may have enjoyed this weather better though..

Happy Holidays!

David Dvir

2D’s First Commercial

Monday, December 13th, 2010

So as previously mentioned, we’ve been working on a web commercial for Penny Auctions Canada.  It’s our first ever attempt at anything even remotely close to a commercial let alone we’ve barely done any video projects as it is.  It was a pretty fun challenge and at the end of the day, I’m quite happy with the outcome (see below).  The video turned out great, the client loves it and it was a fun process to boot.

The video is comprised with screen casts of the website itself (we used an app called Screenflow), and three video segments (one of which I eluded to in a previous post).  All three segments were shot in different locations, one being the studio.  2D came up with the concept, wrote the script and literally produced absolutely every part of this ad from start to finish.  That last point is one that I am particularly proud of.

So without further adieu, here’s the ad! :)

Thanks for reading,

David Dvir

Sheer Luck, Good Packing or Telekinesis.. Either Way Crisis Averted!!!

Tuesday, December 7th, 2010

So we were thinking about shooting some video material and still on a roof.  We thought about it and decided to.  Now we needed a roof.  Wait!! The studio has a roof!!!  We climbed up there and checked it out and all agreed that it was as good a spot as any.  So we went back down and were about to start bringing gear up  (we need tripods and cameras and lenses and dollies and bla bla.. a good amount of junk) when we realized using a rope to tow the gear up and down would be a lot easier than carrying it all up a tiny ladder.  So we did just that, used a rope.  Attached a carabiner to each end and one by one brought up all the gear we needed.  We took some footage and started to bring down all the gear when….. :’( the rope’s knot gave and my Lowepro Vertex 200AW bag with all my gear went a’tumblin’ down down down.

The bag fell from about 23′ straight onto the sidewalk below from the top of the roof.  My heart nearly stopped as I debated going after it for a split second.  Inside the bag was:

2 Nikon D3s’

70-200

24-70

14-24

Sigma Macro

Sigma 50m

85 1.4

extension tubes and a whack of other trinkets like blowers, lens cleaners, memory cards, filters batteries etc.. The bag weighed in at a comfortable 40lbs.

Warning: Math below

Let’s do some quick math to put my high school education to good use yeah?

40lbs = 18.2 kg.

F=ma where m=mass (18.2 kg) and a = acceleration (the Earth’s gravitational pull of 9.8m/s/s)

Therefore F=178.36N :)

What does that mean?  well..

V(f)^2=2a(d) where V is the final velocity of our bag, and d is the distance it covered (23′=7m)

so v•v=2•9.8(7m)=137

therefore V(f)=11.7m/s = a whopping 42km/h!!! wow, imagine a 40 pound bag flying at your head at 40km/h!  That’s intense.

So what happened you ask?  Well I’ll tell you what happened, and I know you’re all dying to hear that all my gear got smashed, but the amazing part of it is, only 3 lens hoods were damaged.  THATS IT!

178N is also roughly the same energy that a 10 pound sledge hammer would output at a speed of 120km/h, so image a massive man swinging a sledge hammer at your bag and hoping just 3 lens hoods get damaged..

I’m fairly confident that while the steel lens hood for my 85 1.4 took most of the force, that there was a bit of luck that the bag happened to land with the part of it where I keep a couple of steel lens hoods stacked inside each other was face down.  blog2

it should be stated that the hood on right of the image above is solid!  I tried stepping on it after taking the image to see if I could bend it and nothing.  So while I lost the hood, I’m glad it took so much damage!  The hood in the middle is actaully pretty much ok, except that the threads where it would screw into a lens are damaged and so I wouldn’t be able to screw it onto anything..blog1

So at the end of the day, this mishap has really left me in a great position, losing only 3 lens hoods is a quick and cheap fix over at Vistek.  I should be grateful to Nikon for building such solid gear, Lowepro for their Vertex keeping my gear ever safe, and the universe for letting my bag land mostly on lens hoods!

Thanks for reading,

David Dvir

Deadly Good

Monday, December 6th, 2010

So last week we had pentathlete Donna Vakalis come into the studio for a shoot.  I hadn’t met her and believe me when I say that after doing so, I’m quite impressed.  Donna trains like a mad woman and apparently it’s been paying off with recent medals in Brazil.  Anyway, I haven’t really had a chance to go over any of the images, but the same night of the shoot I did process a couple for a taste.  I’m hoping to take more shots with Donna in the future to highlight the other three sports she’s an expert in, but winter may have to argue my desires for the time being.

Here are some fun shots with Donna:

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Thanks for reading,

David Dvir