Archive for July, 2011

Rube Goldberg

Sunday, July 10th, 2011

So we’ve been working on a project for the last while. To me personally, this is a BIG project. Probably the largest thus far of my photography career, and it’s not even a photo-shoot. Along with the usual workload at 2D Photography Inc., we’ve been secretly (somewhat) working on this Rube Goldberg Machine for nearly six months give or take. Some of you may have guessed what we were up to from our teasers (TeaserTeaser 2 for ?????Third Teaser ie Teaser #3) but hopefully it was still a surprise.

It’s been a while since the idea came to me in late November, 2010. We started construction on it in January and while there have been a lot of delays, we’ve essentially just worked our butts off to get this thing shot. So without any further adieu.. here it is!!

Well, I hope you all enjoyed that! It was a fun and painful project. Certainly most of the people that were heavily involved (including myself) had a love-hate relationship with it. I’m sure there may be some questions regarding this video and I believe after we get some in a follow-up post will be written in order to address them. In the mean time, we did put together this other video briefly explaining the process.

Sufficed to say, this Rube Goldberg video could not have happened without the support of a few organizations.  I’d like to say “Thank you” to:

Penny Auctions Canada
Florentina Foods
The Brilliance
Running Red Lights
Track Avenue Records
Bruce I. Millar Gear Co. Ltd.

Additionally, a fair number of people have had a hand in helping or bearing with both 2D Photography Inc. and myself with this project. For your help: building the damned thing, painting, repainting, and for your support and faith I’d like to thank the following people (I know I’m missing a few as well so I apologize, you know I love you) in no particular order other then alphabetical-by first name:

Andrew Smith
Angela Roy
Ashley Walker
Autumn Hachey (Our model for the video)
Ben Fong
Brendan O’Donnell
Dan Osadstuk
Danielle Blancher
Dave Shram
David Topping
Eitan Blinder
Elene Brett-Evans
Elly Dassas
Graham McIntosh
Isaac Levy
Ivan Ryzebol
James Walker
Jasmine Graham
Kevin Luc
Mali Dvir
Michelle Lenarduzzi
Mitch Masters
Noumi Dvir
Tracy Rendell
Zippi Dvir

One last note. There’s a part of the machine that’s a bit hidden. The problem was that we really wanted to include a photo-booth in this video since they’re so cliche. The trick was that we just couldn’t think of a way to make: countdown, fire some flashes, eject an image and STILL look like a photo-booth. So most of the elements were inside. With that in mind, we’ve included this clip to help flash some light on what’s going on in there. (Description below)

Essentially there’s a whack of mousetraps in this thing. The lens case triggers the first trap and the attacking arm of the trap pulls down a string which goes up and over the ball on the top right, lifting up a block that’s holding the ball in place. From then on, each ball triggers another trap with simultaneously pushes the panel on the front of the booth (revealing the countdown numbers) and pulls the block on the row below letting loose the next ball. At the end, a crane of sorts lifts up another set of blocks releasing five balls: four marbles, and one ball bearing. The marbles land on a pocket wizard firing our flashes while the bearing goes for a longer trip to pull the pin on our image. Lastly the image falling lifts the lever below it, sending the golf ball on the outside away.

Thank you all for watching and reading. We hope you really enjoyed the clip and we’ll catch you all on our next adventure!

David Dvir

Big Video Launch This Sunday

Thursday, July 7th, 2011

Well we’ve tried to hype up this mystery video for a little while now. Posted teasers and trailers (which you can see in these older posts: Teaser, Teaser 2 for ?????, Third Teaser ie Teaser #3) and now I’m happy to announce that the big day is finally here.

This sunday we’ll be launching our little project and I hope you all have an opportunity to see it. I guess that’s about all the info I can give, so until Sunday then, peeps!

David Dvir

Out With the New, in With the Newer!

Wednesday, July 6th, 2011

You won’t notice much most likely, but our website has just undergone what I’d like to call a “massive makeover”. It seems like after I’m done making any changes to the site I’m always quite pleased with myself. Then after a while I begin to hate it. I’m not really sure if that’s going to be a continued trend or not. In hindsight I feel like every change it’s been given has always been for the better. I suppose it doesn’t matter too much so long as I’m happy with it now, right?

Hope everyone likes the new look, I know I’m quite pleased with it!

Thanks for reading,

David Dvir