Rube Goldberg

So we’ve been working on a project for the last while. To me personally, this is a BIG project. Probably the largest thus far of my photography career, and it’s not even a photo-shoot. Along with the usual workload at 2D Photography Inc., we’ve been secretly (somewhat) working on this Rube Goldberg Machine for nearly six months give or take. Some of you may have guessed what we were up to from our teasers (TeaserTeaser 2 for ?????Third Teaser ie Teaser #3) but hopefully it was still a surprise.

It’s been a while since the idea came to me in late November, 2010. We started construction on it in January and while there have been a lot of delays, we’ve essentially just worked our butts off to get this thing shot. So without any further adieu.. here it is!!

Well, I hope you all enjoyed that! It was a fun and painful project. Certainly most of the people that were heavily involved (including myself) had a love-hate relationship with it. I’m sure there may be some questions regarding this video and I believe after we get some in a follow-up post will be written in order to address them. In the mean time, we did put together this other video briefly explaining the process.

Sufficed to say, this Rube Goldberg video could not have happened without the support of a few organizations.  I’d like to say “Thank you” to:

Penny Auctions Canada
Florentina Foods
Lowepro
Joby
Pelican
SanDisk
The Brilliance
Running Red Lights
Track Avenue Records
Bruce I. Millar Gear Co. Ltd.

Additionally, a fair number of people have had a hand in helping or bearing with both 2D Photography Inc. and myself with this project. For your help: building the damned thing, painting, repainting, and for your support and faith I’d like to thank the following people (I know I’m missing a few as well so I apologize, you know I love you) in no particular order other then alphabetical-by first name:

Andrew Smith
Angela Roy
Ashley Walker
Autumn Hachey (Our model for the video)
Ben Fong
Brendan O’Donnell
Dan Osadstuk
Danielle Blancher
Dave Shram
David Topping
Eitan Blinder
Elene Brett-Evans
Elly Dassas
Graham McIntosh
Isaac Levy
Ivan Ryzebol
James Walker
Jasmine Graham
Kevin Luc
Mali Dvir
Michelle Lenarduzzi
Mitch Masters
Noumi Dvir
Tracy Rendell
Zippi Dvir

One last note. There’s a part of the machine that’s a bit hidden. The problem was that we really wanted to include a photo-booth in this video since they’re so cliche. The trick was that we just couldn’t think of a way to make: countdown, fire some flashes, eject an image and STILL look like a photo-booth. So most of the elements were inside. With that in mind, we’ve included this clip to help flash some light on what’s going on in there. (Description below)

Essentially there’s a whack of mousetraps in this thing. The lens case triggers the first trap and the attacking arm of the trap pulls down a string which goes up and over the ball on the top right, lifting up a block that’s holding the ball in place. From then on, each ball triggers another trap with simultaneously pushes the panel on the front of the booth (revealing the countdown numbers) and pulls the block on the row below letting loose the next ball. At the end, a crane of sorts lifts up another set of blocks releasing five balls: four marbles, and one ball bearing. The marbles land on a pocket wizard firing our flashes while the bearing goes for a longer trip to pull the pin on our image. Lastly the image falling lifts the lever below it, sending the golf ball on the outside away.

Thank you all for watching and reading. We hope you really enjoyed the clip and we’ll catch you all on our next adventure!

David Dvir

  • jackie blair

    hi there,
    great video, must have been a very fun thing to do, I can’t believe the work that was involved, not too much time are your hands is there? lol

    Great Job,

  • http://www.melissatait.ca Melissa

    2d you’ve pulled off a magnificent piece of work here! I’m sharing this around, and I hope the love/hate relationship really pays off for you!
    Thanks for the four minutes of entertainment and wonder!!

    • http://www.ianivey.com Virginia Wedding Photographer

      Fully agree — this just keeps going and going, and by the end, it’s almost hard to believe. I’m sure that’s true a hundred times over for you all, but for what it’s worth, seeing the result of your work is a huge treat.

  • http://scottrichey.ca Scotty

    Incredible job, 2D! I had watch it a couple of times. Looks like you put a lot of work in, but it paid off. Thanks for putting a smile on my face. I’ll be showing this video to my friends.

  • http://www.strobist.com David Hobby

    I bow to your greatness.

    • http://www.2dphotography.ca David Dvir

      No, Sir. I bow to yours! I’m happy just that you’ve seen our little video, let alone liked it, and then took a second to comment. You’ve made my day :).

  • http://www.seansetters.com Sean Setters

    Excellent work. I think I watched half of that video with my chin on the keyboard tray.

    • http://2dphotography.ca David Dvir

      Thanks! Glad you enjoyed it.

  • http://jxcreative.com/ John Yates

    This is the coolest rube goldberg machine ever built. As well as the coolest photography project ever. You are simply awesome!

  • Debbi smirnoff

    I saw the video on strobist on my ipad2, but when I come here the videos don’t show up?
    Great job, And lot’s of great equipment!
    Debbi

    • nn

      flash launchers debz

  • http://www.imageconjurer.com Bernie Greene Photography

    Simply awesome. Shared in multiple places. Before seeing the BTS I knew it must have taken a long time and a lot of practice but I never guessed 6 months. I think you’ll find it was worth it.

  • http://www.jacobimages.com Jacob Maentz

    Such creativity! Just awesome.

  • Bill Smith

    Great job, except on the text. It’s “without further ado”, not “without further adieu”. Ado makes sense, adieu does not.

    • http://latinimage.blogspot.com/ Alfonso A. Tobar

      It is a word game, an ironic remark. It is French…
      C’est français pour “Good bye!”, in this case, meaning “…That being said or T’s enough to say!

      Enchanté et fantastique!

  • http://www.twitter.com Julie Green

    Wow and this is the best most awesome reality film! This is what should be on T.V. Brilliant beyond brilliant. Thank you.

  • http://www.estudiodeepred.com Mariano

    Nice work, I don’t usually enjoy this kind of Rube Goldberg machines but this one was really impressive and captivating. Congrats

  • Tom Markham

    Too bad you had to advertise those crooks Penny Auctions from Canada. Otherwise I would have given this a 10.

  • http://www.flickr.com/westaylor/ Wes Taylor

    This is in my top 3 rube goldberg machines!!! How many hours?!?!?! I’m sure it went over a thousand!!!

  • http://www.charfishdesign.com Annora

    I love that you took the time to do this. Very cool!

  • http://www.andrewhida.com Andrew Hida

    pretty much the coolest thing I have ever seen and greatest use of a lens cap ever! I would like to work for you guys for the rest of my life!!!! that put me in the best mood!! thanks for sharing. I can go to sleep happy!

    Cheers,
    Andrew Hida

    • http://2dphotography.ca David Dvir

      Thanks for the great words, Andrew! They have been happily received and have helped to make MY day.

  • http://Photo@donrockphoto.com donald rockhrad

    You guys are nuts !!! Good show.. if you are ever in Boston you have earned drinks on me !

    • http://2dphotography.ca David Dvir

      Thanks Donald! I’ll definitely take you up on that offer next time I’m in Beantown!

  • http://www.sa3studios.com Steve

    Definitely tweet worthy. Very, very well done!

  • http://www.photographybymaura.com Simply Maura

    OUTSTANDING!!!!!… clearly…there is more than one person here with lots and lots of time, super cool equipment & amazing sponsors who got their a$$e$ kicked in mouse trap as a kid… you showed them…huh? Absolutely amazing!!! Thank you for sharing!!!! You all definitely deserved a round of jaeger & beer (x10)!

    • http://2dphotography.ca David Dvir

      Thanks! Where do we meet? hehe Cheers, Dave.

  • Jon

    Having spent plenty of time as a child trying to get the game “Mouse Trap” to work properly (and that was commercially designed and produced to function together as a Rube Goldberg device), I know how difficult even a small scale contraption like this can be. When I first saw this (via PetaPixel) I couldn’t fathom how you did it without going completely insane.

    So you repeatedly alluded to the cost, but never actually even gave us a ballpark figure. What was the expense, and what was the breakdown? Like how much in actual photo gear vs. how much spent at hardware stores, etc. Man hours? This is fascinating! Geeky, curious minds need to know! :)

    • http://2dphotography.ca David Dvir

      Let us tally it all together and give you a better breakdown. We kept receipts but frankly we’ve been afraid to do anything with them hehe. There’ll be a follow up post for sure, though.

  • http://www.design7.ie Maciej Radziwillowicz

    Excellent work. You guys are awesome!!!

  • Virgil

    Watched it three times to digest some sequences. Excellent creative direction went into this. So when are you guys coming out with the eight minute extended remix version?

    • http://2dphotography.ca David Dvir

      We’re thinking about making a “director’s cut” to explain some of the elements in the machine. Stay posted, should be out in a week or two.

  • http://www.qualitycameras.fotosource.com Anita Morrison

    Just too cool…..amazing work.

  • http://www.craigvanders.com Craig

    So sick! Congrats on pulling this off. Amazing!

  • http://www.tracking-system.com/ GPS Tracking System

    Wow..impressive!–found this via twitter @totallyradactions

  • http://nadinestudio.com nadine

    freaking amazing :)

  • http://www.kerrphotography.ca Matthew

    Hey! This is cool. First time I’ve heard of 2D Photography but I like your stuff.

    • http://2dphotography.ca David Dvir

      Thanks, Matt. First time we’ve heard of you, too – but we like you as well :P.

  • http://2dphotography.ca David Dvir

    Thank you ALL so much for your great comments. We appreciate them so much and are very surprised and complimented by all great remarks.

  • Juan Pablo

    It’s amazing. I just watched it for the third time, and I will watch it again.

  • Alexa

    wow – that was amazing!!! definitely worth all your hard work :)

  • http://www.tipixs.com Portrait Photography Los Angeles

    Wonderful post. A picture is worth than thousands words. Photography is indeed the best way to express your feelings and depicts the era. I love photography and look over the web for finding useful stuff for the same. I came across your blog and after subscribing in my feeder I hope you will keep on the good posts like this continuously. Thanks You

  • http://bimchum.wordpress.com Bimal Nair

    This is miraculous! simply mind blowing planning and flawless execution! Am sure you guys have invested tons of time and effort in getting this thing so perfectly right! Unbelievable work guys! You people rock!!!

    • http://www.2dphotography.ca David Dvir

      Thanks Bimal. Glad you appreciated it. One of our oldest blog readers :)

  • Aurore

    The craziest thing I’ve ver seen!! I would like to be your assistant to say “I work with the coolest guys in the world of photography”!

  • http://www.brandonwongphotography.com Brandon Wong

    Hard work and persistence do pay off. Beautiful and intriguing video that people will watch for years. Thank you for sharing!

  • Noam

    Cool tribute to OK GO in the middle there!

  • http://www.bayarealocks.com Dennis McEntire

    Any chance you can mention the ipad app(s) used in the project? I really like the xray one for example,

    Thanks!

    • http://www.2dphotography.ca David Dvir

      Hey Dennis,
      There’s actually no app used on the iPad. I wish such an app existed! We took pictures of the bags, inverted the images to negatives and stitched them together in a video in FCP.
      Hope that helps!

  • http://www.FornataroArchitecture.com LouAnn

    Fabulous!

  • Dennys Larco

    Amazing! Great job.

  • http://www.BogdanSandulescu.Ro fotograf nunta

    Nicely done. :)

  • Dropkick

    Hey man, your SC2 buddy here. The moment I saw this video all I can think was NO WAY, I KNOW THIS GUY! Anyway, amazing video and concept! Keep up the good work!

    • http://www.2dphotography.ca David Dvir

      Haha SCII friend! Thanks for the kind words. I haven’t had a minute to “log on” in a while. Hopefully sometime soon :).

  • Dropkick

    Oh btw, I first saw it on another website where people post random interesting things (9gag.com). You’re famous now! ;)

  • http://whizzards-magazine.blogspot.com Nigel

    Just amazing :)
    Wonder how much time would it take you guys to reset it..

  • http://www.artwagner.de Wolf Wagner Photographer

    You guys sooo cool!
    who pays you for that?
    Take care
    Wolf

  • http://www.jonathanivyphoto.com woodlands wedding photographer

    wow. that. is. awesome.

  • http://www.squidoo.com/top-10-digital-slr-cameras-2011 Tilen Hrovatic

    Amazing! Great work! Can’t stop watching this :)

  • http://www.doerre-fotodesign.de Hermann Dörre

    Wonderful, absolutely great! I like to see much more. Can you make a movie, show us Toronto!
    Compliments from munich, germany

  • http://www.gregwyattphotography.com Greg Wyatt

    That was great! Nice work!

  • Gidget

    This is really cool.

    I just have one question: Why? That was a whole lot of effort and I was wondering if there was a purpose or just a personal fun thing to do?

    Thanks, I really did enjoy the video.

  • http://www.andreblais.com Andre Blais

    Awesome work guys!!

  • P Smith

    Why would you advertise penny auctions? They are a HUGE RIPOFF BEWARE!!!!!!