After all the initial planning stages were over we had about three weeks. Three weeks to do what took nearly half a year, and this time around it needed to have a commercial look to it. The truth of the matter is that I did not know it could be done. In fact, I expected compromises would have to be made in order to even come close. The client understood and so we began work on another Rube.
Right from the start we were behind schedule (chalking it up to the postal services). It wasn’t the greatest feeling thinking that you have to do more than amazing work in order to be less behind than you are. Still, we persevered. The three weeks of design/build were intense. Probably the most intense such period I think 2D has experienced so far in it’s existence. The trickiest part of all was that between the 14 hour days or the seven day work weeks, we still had to focus on what would be happening after the Rube was done. Planning other jobs and coordinating the clean up/post production. It would have been ideal to simply work on the Rube, but as most businesses go, you have to consider the jobs you’re not working on just as much as the jobs you are. But busy is good and I’m pleased to say everyone involved did an outstanding job and I believe that somehow, I still don’t know how, we exceeded expectations.
Today: we’re taking some R&R to recover from the long work weeks but still working most of the time. We’ve got even more new and interesting things in development and we can hardly even keep up with them all. I’m pleased to report that business is good (at least for the time being) and everything seems to have worked out nicely.
The Rube should be released within the next few days and our mystery client will be revealed, as well. All the while during this process we were also contacted by a couple of television programs that wanted to feature our original Photography Rube Goldberg video which is great as far as 2D is concerned. So we are actually continuing to see some additional positive mojo coming in from the Photography Rube Goldberg video.
The way in which things have turned out all thanks to a single idea is remarkable. I’d really like to encourage any readers that may have a “wacky” idea to believe in themselves and if they’re confident then to go for it. Thinking big is incredibly scary but sometimes you have to just have faith in yourself. It’s kind of like playing chess. I realize not everyone will understand this analogy but when you play chess you have to think ahead. Sometimes you see an opportunity that’s six moves away but you’re sure it will work. The downside can be you might lose your Queen and some other powerful pieces. The good side is that despite those losses you will have achieved checkmate on your opponent. It can be the case that doubting your eventual success may cost you an otherwise brilliant opportunity. Life is never without risk no matter who you are. The amount of risk can sometimes be up to you. The point is, great things can come out of ideas that may seem like long shots. You won’t know until you take them, though.
Thanks for reading,
David Dvir
