So we’ve gotten pretty far since Marketing 101: Why Do We Market.  I spoke of the importance of a website in Marketing 201: A Website Worth Visiting and now I’m going to reveal how a blog affects things in the grand scheme.

Blog’s are interesting things.  Whether you mean for it or not, they serve a lot of purposes and there’s no way to turn those purposes on or off.  They just always perform these tasks, the question is are we using these performances to our advantage.  Here’s my opinion of what a blog can do.

1.) Give your audience a sense of who you are.

2.) Give your audience insight into photographs that may not be in your portfolio.

3.) Update the public regarding projects you’re working on and generate interest.

4.) Give Google something to index that’s new and fresh on a regular basis.

5.) Draw people to your website by referrals that aren’t Google.

6.) Give your audience an awareness that you’re both in business and aren’t going anywhere.

Blogs tend to do all these things, the downside is that we may not be taking advantage of these, and they could be affecting us negatively.  Let’s take a look at each point and discuss the pros and cons.

1.) Give your audience a sense of who you are: “It’s a me, Mario.  And a my brother, Luigi” – “Yo, how you doin’?”

Getting to know you by reading your blog is something that your audience is going to do.  No matter what your blog is for, you’re writing something, and someone’s reading it.  Give them a good impression.  This can be so positive but also so negative.  If I’m offended by a blog, I’m not going to think much of that person or the blog and I’ll probably move on to something else.  You have to keep in mind that your audience is the general public.  It’s fine to get into great detail about your opinions, but try and keep them PC if you’re hoping to attract all sorts of readers.  If you’re blog is based on your personal opinions, then forget what I just said.  Although most businesses do prefer to be favoured by everyone in the public eye.

I’ve found that the best way of giving people a good impression of me is to be myself.  After I read a bland generic post I often find myself annoyed by the author.  It’s great to see that you take awesome photos and it’s really nice that you love your clients, but I can’t tell you how many blogs read the exact same to me.  Everyone seems to be equally happy to photograph something, and equally overjoyed to have been a part of some process.  Give me MORE I say.  Let me know you, not your photographer persona.  I know you love photography, and I know you take awesome shots.  But I’ve just read eleven other blogs that read just like yours.

Stand out.  Have a voice and you’ll be heard.  Just like you don’t want to be offensive you don’t want to be overly bland.  People can tell when you’re trying desperately to seem loveable.  It’s not at all the worst thing, but it would be better to be yourself.

2.) Give your audience insight into photographs that may not be in your portfolio: “Look I’ve got more photos here!”

A blog is a perfect way to share the photos that you have that are good enough to be on your website, but not in your portfolio.  You can easily add new images to your blog and trust that prospective clients are going to notice them.

Reasons to make a sad-face regarding this are simple.  You don’t want to only be updating your blog thinking that “that’s good enough”.  If you’re putting crazy amounts of great images on your blog hoping that people will see them you’re insane.  You’ve got to update your website too.  The thing about a blog is that new visitors are at best only likely to go through the images they see when they click on “blog”.  It’s less likely that they’ll keep scrolling through your catalogue of posts with umpteen images in each.

3.) Update the public regarding projects you’re working on: “This is what I’m up to, isn’t it cool?”

People who are reading your blog may want to know what it is you’re doing during your time.  So.. tell them.  Better yet show them with images.  Point is you can use your blog to give people insight to what you’re up to.  It’s just another way of them getting to know you.  It does really help though.  People read my blog and they know they can just send me an email and ask me some questions.  They know what I’m about and when they send me that email, it always feels a bit more personal than from those people that haven’t read my blog.  Projects you’re working on are just as great at letting those people get to know you as being yourself when writing.

Of course I wouldn’t be writing about this unless it was a double edged sword.  You want to be careful with what you include in your blog as far as projects go.  You always want to seem professional, so if you make an announcement regarding an upcoming project, you better follow up with it.  I’ve seen a lot of posts promising info or changes to websites and they end up taking a long time.  In essence, you’re lying.  I mean you don’t mean to be since things happen that are unexpected.  But your readers aren’t a part of your everyday life.  They don’t know that your puppy’s stomach got twisted or that you broke your toe.  All they know is that you said something, they came back, and what you said would happen didn’t.  This is in fact something I have a hard time doing right myself.

Just be as true as you can.

4.) Give Google something to index that’s new and fresh on a regular basis: “Here you go, indulge”

Google loves new content.  The best thing about a blog is that every time you post something, Google will notice.  This is especially great for those of you with flash websites that have nothing for Google anyway.  However you do have to integrate your blog into your websites.  It’s not the easiest thing to do but the reason it’s so great is that once integrated, Google sees the blog as part of your site.  Thereby giving your website a better indexed rank overall as well as the blog.  If your blog is simply another page you’ve linked to you website, you’re wasting all that delicious content on the blog and your website isn’t getting fat at all.  It just stays skinny like Charlie the stray cat.  Merge those blogs!  Worth the pain, trust me.

The downside to Google indexing this info is that it cares what you put on your blog.  You want to be careful not to spam your pages with random links or offensive material.  Google cares.  Also once you get going, you want to be consistent with you content refreshing.  Google loves new content, but it likes it even more on regular intervals.  Having weird gaps between posts can confuse search engines so try to manage the intervals as best you can.

5.) Draw people to your website by referrals that aren’t Google: “Check out this post on whatever this guy was talking about.”

If your blog gets popular enough, people are going to start posting its link around the interwebs.  It’s really great when you find someone talking about YOUR blog.  It’s also a really great way to get new visitors to your blog and website.  Interesting and relevant content is the best way of doing this.  Eventually you’ll notice a lot of incoming traffic and not only is that great for you in terms of having a nice audience base, but again Google loves finding your links on other pages.

The only possible downside to this is if people are putting your link up on crappy websites.  This actually hurts your Google ranking and may give you a poor reputation in general.  I realize this is somewhat out of your hands.  However there are a few things to consider if you’d like to avoid this.  Try not to post too many random thoughts or “updates”.  These tend to be picked up easily by crummy search engines and as soon as someone posts a link to your post somewhere on the net, it’s treated like spam.

6.) Give your audience an awareness that you’re both in business and aren’t going anywhere: “Check the date, dude.  I’m alive… or at least I was yesterday.”

This is my favourite thing that a blog does.  It’s so wonderful.  I just looked at your website, I think you’re cool, and now I want to see how you’re doing.  WOW!  You’re in business AND you posted something yesterday!!  How wonderful indeed.  I now know that you’re alive, well and successful.  It’s always so refreshing to visit a website and see that a blog post has been put up very recently.  Doesn’t even have to be that great of a post.  It just lets me know that you’re there.  Something very comforting to the consumer.

Again, massive downside being if you’re in business, but you haven’t posted a blog update in months.  I may assume that you’re not around anymore.  It’s easy to fall off the wagon with blog posts, but it’s important to keep them going so that people never assume you’re dead.  I always feel a little gross after finding a website that I like and noticing that the blog hasn’t been updated in a year.  In this manner, old content is just as bad as new content is good.

Ways to keep your blog a success

So aside from what I’ve mentioned above, there are a few other tips to consider in keeping your blog read.

Consistency.  Your audience expects some consistency and it’s nice for them in they know they can check back in a few days and they’ll have something to read.  I’m not saying post every day, but what I am saying is however often you do post.  Keep it consistent.  You definitely should try and stray away from posting mutliple blogs posts at the same time.  If you’ve been gone a while and think you need to get back on that horse right away, you may have more than one thing to post.  Well, sit on the second one for a day.  Give your readers something to look forward to instead of overwhelming them with info in one massive multi post blog-o-thon.

I was bad in May and June.  And I mean real bad.  I posted a lot in the middle of May and then the studio got the better of me.  I stopped posting entirely and as a result, people immediately stopped visiting.  Then in June I didn’t post at all and my hits where amazingly regular at next to nothing.  July came and halfway through so did my posts.  I was lucky and got views again fairly quickly but I just as easily may have not gotten any views again for a long time.  Here is a visual representation of my hits for May and July.  [The yellow bars are the hits]

May had a quick drop off after the 20th when I stopped posting.

July saw new life at the end when I started posting again.

Another thing you can do is discuss relevant information to your business.  Keep the blog professional and focused on a subject and people looking for that information will eventually find it.  If you post about business and then your personal life, and then something else, you may start losing readers who are only interested in one of those things.

Add wonderful content.  Whenever you can, you should try and include an image, video or even just a link to something cool.  Don’t spam your page, but give your readers something to look at aside from endless text.

Try adding humour you boring SOB.

Engage your audience.  Give them something to think about.  It’s great to read a post, but every now and then it’s even better to read a post and then have something to think about.

To sum up REALLY quick (almost makes everything above useless actually)

Keep it simple, keep it interesting, keep it regular and you’re knee deep in gravy while on a train… or whatever that saying is… boat??… gravy train.. yeah!

Attract people to you blog, from there they’ll visit your website, from there you’re going to get some calls and from there you may get some jobs.  Seems like a lot of work, and it is.  But it’s all worth it in the end.

This ends Marketing class.  Hope these four posts were helpful.  I feel strongly that each element in this series is necessary however that’s just my opinion.  Ultimately everyone has their own recipe for success.  Good luck!

Thank you for reading.

David Dvir

In the last post “Marketing 102: How Do We Market“ we talked about marketing, and we touched on how important a website can be.  Today we’ll talk about how.  I have a feeling a good deal of photographers are not going to like my opinions on this point, but please let me make clear that these are simply my opinions, before any haters start a war.

A photographer’s website really only needs to do two things: it’s quite simple, it needs to let that photographer be discovered, and then inform its audience as to what the photographer is about. It’s so simple, and these really are the only things we need to focus on. However if we dig into them, they can get pretty deep.

Let’s start with the second aspect.

INFORMING: Yo what up, this is what my shizz is about!

Somehow you’ve managed to get someone onto your website. Well done. Now that they’re there, you’ve got to tell them everything they need to know.

1.) Portfolio:

This is a big deal for photographers.  If someone  comes to your site, they better see a portfolio on there.  The images need to be large, sharp, to the point and easy to navigate.  What do I mean “to the point”?  Well we can’t have shots that we as photographers like, or personal favourites (unless that’s a gallery of yours).  We’ve got to have shots that are impactful and relevant.  Your puppy getting a bath in the kiddy pool last June is cute, but it’s not what you’re selling.  Large.  Sharp.  Impactful.  Easily navigatable, searchable go throughable araeogaheotihsfblserhsto easy to navigate navigable.  Also try and keep the file size down to less than 100kb.

2.) General Info:

Who are you? What do you offer as services? What’s your favourite colour….  While we want to be to the point with this info, there is such a thing as giving too much info and we really want to stay clear of this.  It’s a great idea to give some information about yourself and your business, but be concise and brief.  People are here for photography, not to read your life story.  Be organized and make sense.

3.) Contact Info:

Letting people get a hold of you is an integral function of your website (hahahha I just made an awesome math joke, Calculus nerds behold!).  Email and phone number at the very least are critical.  An address is even better but we don’t all have studios so you may not want to put anything in for that field.  It is important to have an email address that is the same as your business’ website though.  Instead of “PeterVonCrapEmail@hotmail.com” you can have something like “info@PeterVonAwesome.com”.  It makes a difference to people hoping to contact you.  Same goes with the phone number.  It’s nice that I’ve got your cell phone… I know I can reach you but…. I’d rather you have a business line.  You can always forward it to your cell, but it’s better than having a 647 number on your website. *-647 numbers in the Toronto area are pretty much all cell phones and are a dead giveaway that you don’t have a business line.-*  Ten bucks a month, it’s worth it, get your own line.  Also if you had your own line then people could find your business via that number.  Instead of your nubmer being registered to “Peter Von Mybusinesshasnophonenumbershtine”, it can be registered to “Pete’s Awesome Photography: We shoot to kill”.  Much better.

4.) State of living info:

I don’t think people consider this one too often.  With today’s turnover on businesses, and with the number of photographers going in and out of business, you need to let your viewer know that you’re alive.  ”Hello?  Can I get a hold of you?  Are you going to answer this email??   You still operating?  hmmm….”  I’m not saying that they’re going to think you’re a zombie, but it’s great to know that you’re still active and your site isn’t just a remnant of a once great, fallen empire.  Having a blog is probably the best way to do this.  I’ll be speaking about blogs in great detail in the next post of the series, but there are other ways to do this as well.  If you’d like to update parts of your site frequently, then returning visitors will notice.  Or at the very least, your images and content will appear up to date for new visitors.  It’s key to let people know that you’re there, and will return their email, something to consider if you have never thought about it.  ”Is my website alive?”.

That’s basically it.  You really need to give all these bits of info to any new visitors to your website.  Now doing it in a brief, efficient way is a whole other matter, and we don’t have time for all that but do remember to keep things simple and clean.  Less clutter means visitors can get the info they need and get out before leaving from frustration.

Next we’ll talk about the significantly more challenging part of the website.  Being Discovered.

BEING DISCOVERED: Look at me look at me, I’m right here!!!!! :’(  Why aren’t they looking at me?

Having info is fine and dandy, but you’re never going to sell that lemonade unless you’re out on the street.  This is where some readers might disagree with me.  Here we go.

There’s no easy way to get high ranking on a Google search.  There are good ways and bad ways, but no easy ways.  That being said, we all need some lovin’ from Google in order to get our websites and businesses to a successful point.  Number one biggest flaw for all photographers out there: Flash! (sorry folks, and we’re not talking the one on your camera’s hot shoe).

Flash is an interesting thing.  Actually it’s not, it’s the devil.  It crashes web browsers and takes up loads of CPU power but the best/worst part about Flash is that Google doesn’t even see it.  It’s not that Google doesn’t care, Google just doesn’t even see it.  Anything and everything in a Flash gallery is completely useless to Google.  Not only does Flash limit the number of people that can view your gallery by not being viewed on mobile devices such as iPads or certain phones (ummm already a big mistake for photographers considering this is our livelihood) but if your whole website is Flash, well.. good luck to you.

Google works by indexing content on your site.  Things that it can see are there, it reads them and indexes away.  It looks through images and text.  But if your whole site is Flash based, Google sees nothing at all.  The reason this is such a big deal is that you need to be found via Google in order to get new visitors to your site.   Or if you’re offering services, you’ll need to have people find out what they are and get a link to you.  That’s Google, baby.  I know a lot of photographers have Flash galleries or even whole websites up on Flash.  And I know how much work it all is, it sucks I’m sorry.  There’s just no way around it.  Flash cannot be up on the web anymore.  You’re going to exhaust your network very, very quickly when you put up your website, your hits will be high at first but then they’ll start to trickle down.  You need to make sure that new people have a way of getting to you.

Things to consider for your website vary greatly.  I’m going to make some points that are my personal opinions, although I do agree with them I don’t mean or intend to offend anyone.

1.) Webpage size:

Let your webpage fit in all browsers please.  Don’t have a site that I have to scroll like crazy to view.  Keep it under 1024 pixels in width and try not to have pages that are too long either.

2.) Music:

Don’t have music please.  The first time I don’t mind, the second is OK, but after that I want to tear my speakers out.  Music is often something someone chooses to have off.  And giving your viewer the job of finding the “music off” button is just too much extra work.

3.) Loading time:

Fast = best.  Have your images as small as you can and test your site out.  If you hit a link, there should be nearly no delay in page loading.  Many Flash sites have 1 or 2 seconds between pages.  Doesn’t sound like much but if someone is going over your whole site, that means they’re waiting around for a few minutes sometimes.  And if they’re at work they may not have a lot of time to wait while your graphic of “loading” is being displayed.  Keep images small, avoid Flash.

4.) Presentation:

K.I.S.M. – Keep it simple, moron.  Don’t clutter your site with all sorts of different things.  Keep your text simple and easy to read.  Short and to the point.  Let people see the content they need to see and don’t have random fluff to fill spaces.  When you walk into an art gallery, there’s a reason the walls are simply white.

5.) Navigation:

DO have an easy to navigate website.  Having links clearly marked and easy to use is so important.  If I have to scroll over your link, then find something that popped up and then click on that, that’s too much work.  I want to click on it, and be there.  Keep links in the same place if you can.  Any time you make your viewer have to think is time taken away from their visit to see how great a photographer you are.

6.) Keep it indexable, stupid:

K.I.I.S – So important for Google.  Instead of image links, you need to use text so that Google can read your links.  Don’t have your contact information in an image either.  Big no no.  When I want to call you, I want to copy and paste that info into my mail app, or even my cell phone.  I don’t have time to do things the old fashion ways.  But aside from that, it’s important to label your images clearly so that google can index them and then you can be found!  Hurrray!  Keep as much content in the form of text as you can.  It’s not that easy, and if your site is Flash than never mind since you’re hopelessly lost anyway, but with enough effort you can figure it out and your website and Google will have a long standing relationship.

7.) Consistency:

If you’ve got a blog and a webpage that are different, have them at least look similar.  Consistency is a big deal because I want to know that you’re a pro.  And if I have to go to three different looking webpages to figure you out, than I’m not as impressed.  It can be fairly simple, even just adhering to the same colour pallet can be enough to attain consistency, but it’s truly important to make all your pages flow and work together.  Your viewer should never have to wonder if they’re on the wrong site all of a sudden.

8.) Galleries:

Keep your galleries down in size.  You don’t need to have 100 images in a gallery, and it’s unlikely that anyone will stick around long enough to see them all anyway.  Choose your best images, and put them up nice and big and sharp.  Make your gallery easy to use and you’re gold.

9.) Splash Pages:

Uggg I hate splash pages.  OK, I’m typing in your website, aha I’m there.. wait waahh…? Oh I have to enter, what is this a porn site?  Can’t I just be there already, why do I have to enter, I already typed it in… argg, OK fine, oh god now I’m on your home page.. awh #%)*@$!!!!  Splash pages are like taking a girl out to dinner and a movie, a necessary evil you have endure to get what you want.  We should avoid any delays between your viewer and your website.  Just let them in, be polite already.

Your website is more important that being a good photographer: TRUE.

This is something I’m almost ashamed to say.  But I do believe strongly in this.  In our industry, having a great website is actually more important than being a great photographer.  I don’t mean it to read that you don’t need to be good at your craft but the bottom line is that unless people know who you are, nothing else matters.  You can be the Picasso of our time but if I don’t know you exist, than you don’t exist (to me).  It’s as simple as that.  We need to take great consideration into our websites and we can’t complain about not getting hits.

Blogging is a super important part of keeping a website active.  We’ll get into that next week and I’ll try and keep the post to a minimum as these are getting pretty long.

To recap:

INFORMING:
1.) Portfolio:
2.) General Info:
3.) Contact Info:
4.) State of living info:

BEING DISCOVERED:
1.) Webpage size:
2.) Music:
3.) Loading time:
4.) Presentation:
5.) Navigation:
6.) Keep it indexable, stupid:
7.) Consistency:
8.) Galleries:
9.) Splash Pages:

These are just some of the things to consider when making your website.  I know it’s a long post again so I’ll stop here but if anyone has any opinions feel free to share or add on any pet peeves.  What I’d like people to take away from this post is how valuable a website can be.

Thank you for reading.

David Dvir

STEP ONE: Market to certain people – everyone

So now that we know why we market, we can finally start figuring out how to market.  The truth is marketing yourself is a non-stop process.  With the way you act, the way you walk, and the way you talk,  your friends, family, your neighbours, everyone and anyone can and are people who you market to.  I don’t mean you should try to push your product on all these people, but step one is knowing who you’re marketing to.

STEP TWO: Be a good person, karma’s a bitch

It’s a good approach to realize that business can follow really odd paths to get to you.  And making sure you leave as many of those paths clear of debris as possible is important.  All the people in your life, especially when you’re starting your business, are like unknowing marketing agents.  If they know you, and what you do, and they like you, then when they come across someone who needs your services, they might pass on a business card or get you two connected.

STEP THREE: Invest.  If you don’t believe in yourself, why should I?

Investing.  Uggg, no one likes this part.  Investing in yourself is 100% necessary, and it SUCKS. There’s no way around it, folks.  At some point, on some scale, you’re going to have to invest in yourself.  This is really important for a few reasons but we’ll talk about just some.  One thing that’s always important to me when I’m being sold something is whether the sales person would buy the product themselves.  When you invest in yourself, it’s kind of like backing yourself up, and showing everyone that you’re serious.  There are of course countless ways of “investing” but some or more important than others.

To be taken seriously, you’re going to need to invest in the following – of this there can be no compromise.

A.) Business Cards: Hand someone a business card and they’ve got your info.  Tell someone your number and they’ve got your info too, except that the info you’re giving them is that you’re too silly to have business cards.

B.) Website (massively important, please do not underestimate): Give people a way to figure you out by having them visit your website and also create a place for people you’ve never met to find you too.  Fail at the website part and enjoy passing out flyers with your portfolio and maybe phone number on them.

C.) A Camera, a Lens, a Spare Battery and Passion: Obviously you’ll need a camera, what kind is up to you, but it’s part of the investment, you’ll need a lens and a spare battery too.  Passion is something you have to invest in as well.  If you can’t drive yourself to want to photograph things, you’re in the wrong business, friend.

These are the ABC’s of investment.  You really can’t get away without having these.  There are some other things that you should invest in too, but we’ll get into that in the next section.  To finish up our talks on investment we have to discuss where this investment is coming from.

If you’re lucky, you’re earning some income from photography and can afford to get these things.  Or if you’re not, try and become saavy.  I didn’t really have the money for a website, so my first one I created on my own, for free.  I had to teach myself how to do it.  Not the last time I’ve taught myself something to save cash either by the way.  You can always work a second job, or first depending on how you look at it.  You can find investors, or borrow money.  You can use your savings or sell blood.  You could create another business to support your photography like selling leather jackets imported from China or something, I don’t know, this is your job to figure out.

STEP FOUR: Be known, but like, to strangers

Advertising is ultimately going to be done.  It has to.  Unless you do this at some point, your network will eventually dwindle down to zero and you’ll have done all the jobs you can for the people you know and the universe as you know it will end.  Where do I advertise you ask?  I’m glad you asked that!!!

If you’re up for more investing, you can advertise by getting flyers printed and handing them out at events you shoot.  You could buy space on a website for advertising, you could put up signs on billboards.  You can have a radio commercial (I looked into this last year, too expensive for my blood), you could get pens with your website link on them, you could blog or create popular YouTube videos, there are countless ways of advertising really.  But it’s important to know that you need to get your brand out there.  Get yourself heard of.  Being creative is always the best way and if you can get yourself heard of while keep in fresh and interesting, you’re going to succeed.

STEP FIVE: Hunt your prey; shoot to kill

Working hard for your money.  Aha!  This is the easiest way to get gigs.  Work hard for them.  That doesn’t make sense does it?  Easy = hard work.  Well too bad.  WORK.  Please just work.  Work sooo hard.   Do it for yourself.  Do it for your starving children.  Don’t have any?  Well do it so one day you will.  And then do it harder so that they won’t starve!

At the end of the day working hard pays off like nothing else.  There’s no super simple way of getting clients but you can find them if you really want.  It’s almost a beautiful thing.  They’re there, waiting for you, they just don’t know it yet.  Depending on what kind of photography you shoot, there are swarms of people waiting to hire you.  They’re not going to find your website because it’s just not coming up in the google ranks yet.  And they’re not going to call you because you simply don’t have enough business cards (oh god, please have business cards) floating around.  But they are waiting for you.  Your job is to find them.

The “how” is easier than you think.  If you’re looking at being a product photographer than start looking up companies that have products.  Go into stores that have crummy websites and introduce yourself.  Hand out a card, talk to them etc..  If you do this 1000 times, you’ll likely get a few gigs out of it.  At the very least you’re expanding your network.  You can find websites that have products that change regularly (repeat clients! Woot!).  Do your research.

If you’re a wedding photographer go to all the bridal shows, pass out flyers, advertise on a dating website, just do your part to find these people.

If you’re a kid’s portrait photographer go to schools, nurseries or hospital maternity wards.

Whatever kind of photographer you are, don’t be lazy, get out, get on foot and start slapping people in the face with who you are.  It’s actually kind of fun (when it works).  Just stop for  a second and think about what you can do.  These are just ideas I came up with while writing this post.  You can do better!

STEP SIX: Don’t market rubbish

Lastly it’s time to for the most critical piece of the puzzle.  Be a good photographer.  If everything else fails.  You might get lucky and fall back on this.  Just kidding, well sort of.  Being a good photographer is actually the first step, but it’s also the last.  It kind of makes this whole system a circle.  Unless you’re actually capable of taking and selling photographs, it’s going to be hard to get jobs.  Marketing yourself is a lot easier with a great portfolio.  I would have included having a portfolio in this process but it’s kind of to do with selling, and we’re just talking about marketing.  Although it’s something to keep in mind.  Anyway, being a good photographer is ultimately the best way to market yourself.  If all you do is take great images with a passion, people will figure you out.  It most likely won’t be enough to land you loads of jobs, but it will make every other step you take more significant.

Well that was a long post.  I hope it was a bit helpful.  Next week’s post will focus on something that’s so, so important, your website.

Until then, thank you for reading and here’s a summary of the steps.

STEP ONE: Market to certain people – everyone

STEP TWO: Be a good person, karma’s a bitch

STEP THREE: Invest.  If you don’t believe in yourself, why should I?

STEP FOUR: Be known, but like, to strangers

STEP FIVE: Hunt your prey; shoot to kill

STEP SIX: Don’t market rubbish

David Dvir

Marketing 201: A Website Worth Visiting