Staying inspired is something I find works like a swing. Sometimes it’s incredibly easy and seems like it will never end. You finish one thing and there’s not even a moment between when you’re eager to start the next. Other times you just have nothing going on upstairs and you really have no idea where to begin. As a business owner it’s also tough because I’ve got some additional responsibilities like paying bills or employees or ever making sure we’re all working and attempting to make the best use of everyone’s time.
Some days I’m even so ambitious that it all acts against me in a way. I’m so eager to work on so many different projects that I am thinking about them all at once and at the end of the day nothing gets done. It’s kind of like when Mr. Burns had every illness known to man and they all countered each other so somehow he was invincible, only with me it’s sort of the opposite of invincible.
Anyway, the point is sometimes you have to kick yourself in the brain to get out of it. We found this video and I really liked it. I actually connected with almost every point and my favourite one is probably the last. Enjoy.
As many of our fans and followers know by now, we don’t just do photography anymore. Seems of late we’re shooting videos, stills, and building Rube Goldberg Machines. Given all these areas of interested regarding what we actually charge clients for, the decision has been made that “2D Photography Inc.” is an evolved relic of a name. Hence let me introduce: 2D House!
2D Photography Inc is just too specific a name. Any person who hears it for the first time will expect that we pump out still photos but that’s about all we’d do. Since that’s no longer the case we figured having a name that specific is a bad thing unless we can really define what we do with it. Well, defining exactly what our services are is harder than it seems. So the alternative is to have a name that’s generic enough that hearing it alone won’t help anyone figure out what we do. Kind of like Pepsi or Kleenex. Sure we know these companies now, but at some point these names were no more than a random sound.
“House” seems like a nice umbrella option for the generic kind of name. We’ve opted to stick with “2D” and just add “House”. So to recap, new name, same game.
[UPDATE - We've had to pull this video for a little while, guys. It'll be back soon enough but in the mean time it won't be available to be shared. Sorry for the inconvenience, we'll let you all know when it's up again. Thanks!]
So firstly, thank you all for your patience. We’ve been talking about this second Rube Goldberg project for a little while now but I’m happy to report it’s finally launched! Our client was Target (the popular retailer). And they hired us for an interactive-fresh food related-Rube Goldberg (video below).
This project was pretty nice to work on, on our end. There was an extremely tight deadline and I am honestly quite proud of everyone at 2D for getting it done, and really exceeding expectations, too. The entire process, design, build, filming was done in about four weeks. THat’s a significant improvement from the photography Rube.
As for how this project got made, here’s a list of what peeps did what:
There’s a ton of material to go through if you’re new to the biz. Frankly I can’t even began to document all the great sources of information. There is one, however, that I feel is being underutilized a great deal by us all. Imagine a place where you could watch daily episodes of how-to and behind the scenes type stuff. A place where you can also go back and watch hours and hours of previous videos with important photography lessons for free! Well such a place exists. It’s the AdoramaTV youtube channel. These guys have it all. And they’re always adding new info.
I’m extremely surprised by the lack of views/attention this channel gets. Mark Wallace, the host, shares loads and loads of info with great explanations. I have to admit that while incredibly informative, it’s a bit dry. Not quite boring, but sometimes you wished it moved at a faster pace. That being said you can’t deny the knowledge. It’s fantastic. Anyone trying to continue their learning (as all of us should be anyhow) at the entry level MUST visit this channel and spend a few hours on it. I myself continue to boraden my knowledge base by watching these, even now. It’s mostly stuff I already know at this point but I still enjoy re-hashing it.
So that’s my two cents. AdoramaTV is a brilliant source for any would-be photographer and everyone should know about it.
So we felt like shooting with the new iPhone 4S. We were eager to play with that new camera but then realized we needed some sort of system for mounting it. We looked online and found a few such systems that looked really great – the only downside is they were only available online and we would have to wait for shipping. This was unacceptable as we’re extremely impatient. The solution was to make our own!
And why not share that info? Below is our video guiding you through the process. In total we spent less than $4 and including the time it took to acquire all the components and build it, it took us about an hour. It works pretty darn well if I do say so myself. We’re eager to see if anyone else has decided to try this out.
Well it’s official that the Japanese love Rube Goldbergs. They even have their own Rube Goldberg theme music! So I suppose that it was only a matter of time that our little video got featured on a Japanese variety show. Check out the excerpt from the show “Torihada Scoop Footages 100” below. Personally I think it’s kind of awesome and it makes me pretty happy. Either way it’s funny to see how they react and if you listen, you can hear that they added their Rube theme song (a remixed version) overtop our footage. Enjoy!