It’s been a busy time for me lately. Many things happening and I’ve just been trying to keep up. Things have calmed down a bit now though and I feel that I should share the events of the last while to give those interested my point of view of recent times.
I’ll start three months ago: late June. I’ve been working on a crazy idea in my spare time for the last five and half months and now it’s creeping into my actual working time. I have a photography business that’s in its second year of operation and have had it running out of a new studio for about ten months. The idea, a Rube Goldberg machine, was a long shot in the minds of most people. I had enough faith to start the project and had to do my best to keep that faith as there was no turning back at this point (it wasn’t always easy). The goal was getting the business’ name out there as quickly as possible. Things were going well (business wise), but they could have been going better and I’m an impatient person. At this point in time we were gearing up to shoot the Rube fairly soon. Thoughts that were running through my head constantly resembled “will this get any hits?”, “how are we even going to shoot this?”, “I’m tired”, “what happens after it goes out?”.
It was a stressful period leading up to shooting and the 99 takes it took to complete the job didn’t help at all. Perhaps one of the most difficult periods was immediately after shooting. The time between editing and releasing the footage. We wanted to get it trending if at all possible which meant releasing it on a weekend, preferably a Sunday. Due to some holidays sending people out of town and thusly away from computers, we opted to wait two weeks to make it live. A nervous time to say the least. Finally we launched and seemed to get circulation going. I was quite pleased despite the hit count at the time (which was about 1% of the actual number of hits thanks to a youtube glitch that was later revealed to have started the same time we made our video public).
So at this point – mid July – I’m happy the video is out, but also focused on getting back to work. Our video was born into the world and really couldn’t be mothered in any way so it made no sense sitting around waiting for something to come of it. The best thing to do was to pretend it didn’t exist and carry on as such. I came into the situation a 27-year-old with a business that I was already feeling fortunate to have and that’s how I wanted to come out of it. The emotions immediately following the Rube’s release, despite trying to have a nonchalante attitude, were anything but. I knew it had some potential to change business, however little. Logic says there’s nothing to be nervous about and to simply carry on but I’ll be damned if I was able to do that (Kevin can attest to that, I’m sure). Nervous I was…
So to recap I had spent the last six month’s working and scheming to attract future business and everything at this point out of my hands. I was at the mercy of the interwebs. Then, thanks to people’s reception of our video, we did indeed receive a good number of hits. Ten days after launch… the phone rang.
— I don’t want to bore you with any longer a post so this will close Part 1. I’ll follow up with another post shortly.